Branding for Inner Path Acupuncture
BRIEF: To create a new business identity for an existing Chinese Acupuncture and Herbal Medicine practitioner who had expanded her field into Esoteric Acupuncture. The 'must-have' was a reference to the 'Heart Chakra Sacred Geometry' pattern.
SOLUTION: I brainstormed ideas, sketched, rationalised why and then came up with the following Brand Identity for Inner Path. It was then rolled out across business cards, postcards, posters, stationary, online presence and signage.
SKETCHING AN IDEA