Rebranding for Kathryn Ottobrino
BRIEF: Kathryn was unhappy with the sterile and generic feel of her current logo. She wanted something that would tell her brand story. Kathryn being a Reiki Practitioner and Holistic Coach, I felt the logo needed to emanate something of the esoteric and create a feeling of glowing health. Katherine refers to herself as KO so there was an additional opportunity to create a stand-alone icon with her initials that would also represent her.
SOLUTION: I brainstormed ideas, sketched, rationalised why and then came up with the following Brand Identity for 'Kathryn Ottobrino, Holistic Coach and Reiki Practitioner'. It was then rolled out across business cards, fliers, stationary & her online presence.
SKETCHING IDEAS DURING INITIAL PHONE CONSULTATION
3 LOGO CHOICES
LOGO PROCESS / STORY