SpotX Explainer Video
PROBLEM: SpotX, a major video advertising sales company, needed an effective way to explain complex systems within their sales platform, while in pitch.
SOLUTION: I created an explainer video that used stylised, simple illustrations and friendly video footage. I animated the illustrations and demonstrated the supply chains in a simple and easy to comprehend manner. Coupled with upbeat music and a friendly voiceover, this explainer video could explain complex systems and their value to customers in a clear and precise manner.
SUMMARY: SpotX now had an explainer video they could utilise that took the difficulty out of explaining a complex series of systems when pitching to clients. Time was freed up to answer questions rather than trying to explain a system in a jargon-heavy and abstract way.
CLIENT FEEDBACK: "The video is perfect. All done and dusted. Thank you for helping us create such a killer sizzle reel!" - Mandy Davenport, Marketing Communications, SpotX
THE 'AFTER EFFECTS' PROCESS: